Carmen Guillen

Editor in Chief, Unfold

Carmen Guillen is Editor in Chief on Unfold, an online magazine with practical articles for communicators in a changing industry. Having worked as a journalist for two national newspapers, as well as the comms departments for several NGOs and the European Commission, Carmen is passionate about ethical business and the magic of artful storytelling.

Carmen’s stories

An Australian publisher on the role of PR and comms during climate crisis

The Australian bushfires have been raging for 3 months, covering an area larger than the Netherlands and Belgium combined. A Melbourne-based publisher explains why effective communication...

Neuromarketing: the ethical puzzle coming your way

The technology combining neurology and marketing is advancing. Before it becomes mainstream practice, there are some important questions to consider.

Building trust: the key driver to reaching your audience

Trust- every company needs it but not every company has it. But maybe regaining it is not as hard as it looks. By embracing human characteristics like vulnerability and empathy, companies...

The Slow Movement's slow takeover of communication

When we look at technology, it is hard to think of anything that is truly off the table. Perhaps, in contrast with this era of infinite possibility, we as humans are confronted with our o...