Carmen GuillenEditor in Chief, Unfold
Carmen Guillen is Editor in Chief on Unfold, an online magazine with practical articles for communicators in a changing industry. Having worked as a journalist for two national newspapers, as well as the comms departments for several NGOs and the European Commission, Carmen is passionate about ethical business and the magic of artful storytelling.
An Australian publisher on the role of PR and comms during climate crisis
The Australian bushfires have been raging for 3 months, covering an area larger than the Netherlands and Belgium combined. A Melbourne-based publisher explains why effective communication...
Neuromarketing: the ethical puzzle coming your way
The technology combining neurology and marketing is advancing. Before it becomes mainstream practice, there are some important questions to consider.
Building trust: the key driver to reaching your audience
Trust- every company needs it but not every company has it. But maybe regaining it is not as hard as it looks. By embracing human characteristics like vulnerability and empathy, companies...
Iliyana Stareva is Global Partner Program Manager at HubSpot and author of Inbound PR, Social Media and the Rebirth of PR.
Gini Dietrich is the founder and CEO of Arment Dietrich (Spin Sucks), an integrated marketing communications firm.