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  • Brand Building

    Looking at approaches to building a powerful brand identity, from brand journalism to purpose-focused strategy.

  • Changing Technologies

    Technology and globalisation have triggered the fastest period of change in history. How to adapt and stay future proof.

  • Media Relations

    Effective communication and relationship building are integral to brand success. How to nail it every time.

  • Reaching Your Audience

    Exploring the practical and conceptual ingredients needed to successfully connect with your audience

  • Book: Purpose

    Looking at the building blocks that shape.

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  • About Unfold
Pr.co

Unfold is an online magazine with practical articles for communicators in a changing industry. Published by pr.co.

Bianca Zwart

Owner & Communication Strategist, Black & White communications

Bianca - Italian for white - Zwart - Dutch for black - believes communication should be as clear as possible. Over the years, she's met many fast-paced companies and passionate entrepreneurs looking for someone to handle their PR in the same way.

works at
Black & White communications
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Bianca’s stories
Reaching Your Audience — 9 mins

Doing PR for companies changing reality: kicking back at the establishment

Bianca Zwart cut her professional teeth as Head of PR at bunq. Now, with her own agency catering to reality-changing startups, she shares lessons on challenging the status quo.

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