Carmen GuillenEditor in Chief, Unfold
Carmen Guillen is Editor in Chief on Unfold, an online magazine with practical articles for communicators in a changing industry. Having worked as a journalist for two national newspapers, as well as the comms departments for several NGOs and the European Commission, Carmen is passionate about ethical business and the magic of artful storytelling.
Neuromarketing: the ethical puzzle coming your way
The technology combining neurology and marketing is advancing. Before it becomes mainstream practice, there are some important questions to consider.
Building trust: the key driver to reaching your audience
Trust- every company needs it but not every company has it. But maybe regaining it is not as hard as it looks. By embracing human characteristics like vulnerability and empathy, companies...
Alison Rachel is a former brand strategist whose project Recipes for Self Love has amassed half a million followers and a book deal.
Adam Stones is the founder of A’DAM Communications; helping brands to find and communicate their purpose, through strategy, implementation and training.