Gini Dietrich

Founder and CEO, Spin Sucks

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini is an avid cyclist and foodie.

Gini’s stories

Gini Dietrich on the unstable future of PR

Gini Dietrich, creator of the PESO model, and author of Spin Sucks, on standing up to injustice, and why PR might not survive the next 10 years.