Iliyana Stareva

Global Partner Program Manager & Author, HubSpot

Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives a partner-first approach for company-wide initiatives. She is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.

Iliyana’s stories

How to do media relations the inbound way

How to nurture media relationships in a world where mass press release emails no longer work.