Jon WoodroofOwner and Founder, Twotone Amsterdam
Jon Woodroof is founder of Twotone: providing Sales, PR and creative consultancy for startups and the cycling industry. He has 10 years of competitive cycling experience and has sold to companies across industries like L&D/HR, App/Software Consulting, Translation and Localization and B2C selling in the cycling industry back when he ran his own bike shop.
Gini Dietrich is the founder and CEO of Arment Dietrich (Spin Sucks), an integrated marketing communications firm.
Sjors Mahler heads up the commercial team at pr.co; a newsroom solution to help brands get more media exposure.