Brand Building

Looking at the building blocks that shape successful brand identity. Covering topics such as brand journalism and thought leadership as a means to take ownership of brand storytelling.

Exploring how a clear brand purpose can be applied to internal and external communications, as well as company culture. Practical advice on how to build trust with your audience and stakeholders, as well as how to be accountable and transparent in your communication.

All stories

What’s in a brand?

When Homerun created their project the Art of Work, they wanted to speak to a generation swept up in the changing world of work. Here Willem van Roosmalen talks about creating a brand tha...

Why we need mischief in communication

When Emily Hinks co-founded her business Mischief Makers, corporate communicators sometimes took themselves a little too seriously. Here she explains how they shake things up.

Purpose: the indirect route to success

Milosz Falinski on why the most loved and innovative companies are largely purpose-driven.

How the origin story of the Adman is harming our industry

Executive Strategy Director Miriam Plon Sauer on the destructive self-narrative the PR and comms industry has - and how we can change it.

What the next influential European brands will have in common

Neil Barrie, founder of renowned agency TwentyFirstCenturyBrand, outlines the four essential brand components needed to level the playing field with Silicon Valley.

Alain Sylvain on being courageous in communications

Never one to shy away from the big issues, Alain takes a deeper look into both individual and company purpose and explores why PR and Marketing are going through a Renaissance period.

Write for your audience: nobody gives a $#!% about your brand

Brandon Andersen on why brands that barely mention themselves are so successful.

Do the right thing. Sincerely, your employees.

The disruptive tech industry is about to be disrupted – and it won’t be the machines rising up.

What 10 years at Heineken taught me about branding

Diogo Pinheiro knew he wanted to work in marketing from the tender age of 13. Working since 2006, it was in his last role as Global Communications Manager at Heineken that he produced som...

Brand activism: How marketers can create purposeful action to ensure long-term success

Purpose-led brands will be the only survivors in this new era of consciousness. And those that use this to create meaningful action will be the ones that not only establish themselves as ...

Lessons from a former advertiser turned Instagram activist

This month Unfold caught up with Alison Rachel, creator of Recipes For Self Love. With over half a million followers on Instagram and a newly published book, Alison has learned some usefu...