Changing Technologies

Technology and hyper-globalisation have triggered the fastest societal changes humans have ever experienced. How to navigate these changes as a brand by keeping on top of them, from VR to AI.

Examining how these advances in technology are changing the way we communicate and how to stay future-proof in this environment. Also looking at how technology is changing human behaviour.

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Changing Technologies

What is belonging?

Sonya Barlow has coached teams across Europe on Diversity and Inclusion, partnering with the likes of Google, Santander, and Vodafone. Here she talks about why we are lagging behind, and ...
Changing Technologies

How AI puts agencies at a competitive advantage

Chief strategist Brandon Andersen delves into how AI, despite its pitfalls, can save financially-stretched agencies both money and time
Changing Technologies

How bol.com used internal communications to navigate COVID-19

When you think of industries who have shaped COVID-19, e-commerce is bound to crop up. But what’s happening behind the scenes? Tamara Vlootman, PR specialist at bol.com, talks about what ...
Changing Technologies

Taking it back to the core – Takeaway.com’s Communications in the Corona crisis

When COVID-19 hit the restaurant industry, Takeaway.com had to rethink their entire Communications strategy. They soon got to work on community initiatives, giving them the kind of renewe...
Changing Technologies

Uber in the time of COVID

No stranger to new product offerings, Uber is now delivering magazines, board games, and Michelin star meals with their couriers. Here Rick Janse Kok, Head of Communications Benelux, expl...
Changing Technologies

How human behaviour helps us predict the future of PR and Communication

As Global Director at Wunderman Thompson Intelligence, Emma Chiu has given strategic insight and trend consultancy for brands like Campari, Shiseido and Unilever. Here she outlines trends...
Changing Technologies

A Gen Z founder on the future of social media

Tim van der Wiel, 21-year-old founder of media agency GoSpooky, had over a million Twitter followers at just 13 years old. Here the digital native explains his perspective on social media...
Changing Technologies

Neuromarketing: the ethical puzzle coming your way

The technology combining neurology and marketing is advancing. Before it becomes mainstream practice, there are some important questions to consider.
Changing Technologies

Why you should be using personalisation as a PR professional

They say someone's name, to them, is the sweetest word in the English language. Unsurprisingly then, companies have caught on and are using personalisation to tailor their communication f...
Changing Technologies

A CEO's guide on how to be an optimist in tech

Boris Veldhuijzen van Zanten is the ideal candidate to talk to about the future of communication; his company TNW exists in the perfect intersection between tech and journalism. As a self...
Changing Technologies

A public relations lesson for the tech industry

The tech industry values its status as a disruptor and heralds itself as a champion of the people. However, as the tech industry grows and becomes increasingly intertwined with people’s d...
Changing Technologies

The Slow Movement's slow takeover of communication

When we look at technology, it is hard to think of anything that is truly off the table. Perhaps, in contrast with this era of infinite possibility, we as humans are confronted with our o...

Other themes we write about:

Brand Building

Looking at approaches to building a powerful brand identity, from brand journalism to purpose-focused strategy.

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Media Relations

Effective communication and relationship building are integral to brand success. How to nail it every time.

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Reaching Your Audience

Exploring the practical and conceptual ingredients needed to successfully connect with your audience

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Changing Technologies

Technology and globalisation have triggered the fastest period of change in history. How to adapt and stay future proof.

View all stories