Technology and hyper-globalisation have triggered the fastest societal changes humans have ever experienced. How to navigate these changes as a brand by keeping on top of them, from VR to AI.
Examining how these advances in technology are changing the way we communicate and how to stay future-proof in this environment. Also looking at how technology is changing human behaviour.
Neuromarketing: the ethical puzzle coming your way
The technology combining neurology and marketing is advancing. Before it becomes mainstream practice, there are some important questions to consider.
Why you should be using personalisation as a PR professional
They say someone's name, to them, is the sweetest word in the English language. Unsurprisingly then, companies have caught on and are using personalisation to tailor their communication f...
A CEO's guide on how to be an optimist in tech
Boris Veldhuijzen van Zanten is the ideal candidate to talk to about the future of communication; his company TNW exists in the perfect intersection between tech and journalism. As a self...
A public relations lesson for the tech industry
The tech industry values its status as a disruptor and heralds itself as a champion of the people. However, as the tech industry grows and becomes increasingly intertwined with people’s d...