Media Relations

Effective communication and relationship building are integral to brand success. How to nail professional communication every time. Exploring why journalism is still important for brands and how we can step in as natural partners with the media.

Techniques for building and maintaining strong media relationships, from industry experts. Looking at the old, ineffective ways of doing PR and how we can do a better job.

All stories

Gini Dietrich on the unstable future of PR

Gini Dietrich, creator of the PESO model, and author of Spin Sucks, on standing up to injustice, and why PR might not survive the next 10 years.

Crisis communications: a perspective from the Red Cross

Founded in 1863, The Red Cross are renowned specialists in managing crises. Here Marc Lamers, Director of Communications of Rode Kruis Nederland, talks through the tactics they used to na...

Using commercial newswires will hurt your brand

The challenge for brands today is to help relevant content cut through the noise and rise to the top in a meaningful way. Using newswires as a distribution channel to reach your audience ...

A brief history of news publishing

In this three-part series, we analyse the history of news generation, how newswires developed and what is a better alternative. In this first par​t, we travel back through time and analys...

Introduction: Newswires are bad for your brand

A three-piece explanation on why newswires are bad for your brand. In part one we analyze the history, part two the consequences, and lastly in part three the solution to newswire services.

The PR landscape is shifting: change before you're forced to

Here are the major trends we've seen develop in the changing relationship between company and consumer. Pay heed or risk oblivion.

How to do media relations the inbound way

How to nurture media relationships in a world where mass press release emails no longer work.

The old way: dark patterns of aimless PR

PR efforts built solely on louder and more frequent communication don’t work, especially when the message doesn't have meaning. It’s time to break the cycle of meaninglessness, but to do ...

The key to networking? Kindness.

When Jon Woodroof started his company Twotone as a newcomer to Amsterdam, he had to build his professional network from scratch. Nowadays, with a successful company under his belt, he has...

The problem with big fish: the obsession with overrated media value

There’s one thing that cannot be denied: the media game has changed in the information age. Millennials have been the most sought-after demographic by many brands, and now that they’ve co...